Digital Marketing: expand your commercial network
Cybersec Productions allows you to achieve your goals thanks to the web: it studies the market, the behavior and interaction of users through technologies, tools and digital media.
We manage the company’s online presence through various channels and use cutting-edge communication techniques.
Multichannel Marketing
The online and offline activities follow the drafting of a strategic marketing plan.
Market Analysis
What services does the company offer and how can it improve the lives of its customers.
Mission
How to overcome the competition and strategies to retain your customers.
Characteristics of Digital Marketing
Digital marketing differs from traditional marketing in the use of web channels rather than offline tools.
Message selectivity
Digital marketing is targeted , in the sense that it is based on targeted diffusion communication techniques, since it is possible to segment the customer base towards which a given promotion is addressed.
Personalization of communication
Online communication can be targeted to specific customers based on their preferences. We rely on the information given by behavior tracking, user registration practices for various online services and through proprietary databases of the company.
Interactivity of the communication process
On social networks it is possible to make a certain post interactive , thus offering an active role to the customer through the implementation of certain behavioral instructions, such as the famous calls-to-action.
Grow your company and evolve your business with us.
The set of marketing activities gathered around a website
- SEO (Search Engine Optimization) : optimization of the site's visibility on the main search engines.
- SEM (Search Engine Marketing), Search Advertising and Display Advertising: the activity of creating display ads for websites, or text ads for search engines.
- DEM (Direct Email Marketing):editorial planning and sending of informative and/or promotional emails to customers or potential customers.
- Web Analytics: – the science of measuring web data. Of central importance for each Inbound Marketing action, for planning the Digital Strategy and for implementing continuous improvements to the Digital Marketing activity in progress.
Key elements
Before launching a strategy , it is important to carry out an analysis of the reference context and market trends using advanced marketing tools.
Digital device
To interact , users use smartphones, tablets, PCs and connected TVs.
Digital platform
Most interactions start with a browser search, an app or a social network, and then reach the websites owning brands or eCommerce platforms.
Digital media
You need to select the acquisition channels to reach customers: advertising, emails and messages, search engines and social media.
Digital data
Collecting and analyzing data is essential. User information helps to create personalized communications in line with customer needs.
Digital technology
Marketing technologies facilitate the creation of interactive website and app experiences and help segment audiences, create targeted campaigns and increase conversion rates.